I love my work as a branding photographer. There’s something beautiful about getting to tell someone’s story and being a part of helping to bring their dream to life…and that’s exactly what professional branding photography does!
Branding photography takes you, your brand, and your product and puts you front and center. It gives you the opportunity to stand out and create beautiful marketing materials, from your website and social media platforms to your digital and print advertising.
I know what you’re thinking: “Stock photography seems popular and I think I can find images that will work. Why should I invest in professional photography instead?”
I’m here to help answer that question!
First of all, using your own imagery instead of relying on stock photos creates an authentic experience for your target market. When a potential customer lands on your site, advertisement, or social media, they can usually tell right away whether the photos you are using are actually representing your brand, or if you pulled it from a stock site.
Stock photos aren’t necessarily bad to use occasionally as filler, but particularly where your social media and website is concerned, you want to be as authentic as possible. This will show your customers that you are genuinely invested in your product/service, and start building trust. After all, a picture is worth a thousand words!
Going hand-in-hand with creating an authentic experience, using your own professional branding photography shows transparency in your brand; something customers always appreciate! Transparency in marketing is more important than ever. In fact, a whopping 94% of consumers are more likely to be loyal to a brand that is completely transparent rather than one that is not!
Think about the brands you buy from, and what imagery you trust. No one likes to receive a product or service, only to find out it isn’t what was advertised! So by using your own quality images, as well as crafting beautiful product photography that illustrates functionality, use, and scale of your product, you can provide valuable information to your customer without ever saying or writing a single word.
Plain and simple: when you use your own photography instead of stock imagery, you create credibility for your brand. This builds your reputation and your authority in your field, which will help to generate more leads and sales for your business!
Building authority for your brand is essential to creating a loyal customer base. When your photos clearly represent your business, you set the stage for your brand’s credibility. A bad brand likely won’t want to invest in quality branding imagery, and that bit of trust with a prospective customer will go a long way!
Finally, when using professional branding photography that showcases your business, you form a genuine connection with your audience. Including imagery of authentic staff and client interactions as well as clean product photography helps your customer recognize your brand’s message and aesthetic!
One easy opportunity to create a connection? Share headshots and biographies of you and your staff on your website! This humanizes your brand and gives customers a chance to put faces to names and view your brand as a palpable human presence rather than just a machine. With great professional headshots and a well-written bio, you can give your staff and your company a big personality that your clients aren’t likely to forget!
Looking For Branding Photography Services?
If you are searching for branding photography in Virginia, let’s chat! I’d love to get to know you and your mission. I can showcase you and your brand in a way that will leave your customers coming back time and time again. Contact me today, and let’s get started!